Entropy?
Entropy, in scientific terms, measures the energy within a system that is unavailable for work—often perceived as disorder. However, it is also the driving force behind transformation, as systems adapt and find new equilibrium.
At Entropy, we draw inspiration from this principle, viewing the uncertainties of dynamic markets not as obstacles, but as catalysts for meaningful change. Like the delta symbol in our logo, which represents change, our mission is to help businesses convert complexity into progress.
By harnessing untapped potential and aligning it with strategic direction, we enable our clients to thrive and grow in an ever-evolving business landscape.
Your Partner in Growth
At Entropy, we understand the complexities of starting and scaling businesses. This is why we are positioned not as an emerging market consultancy, but as a growth partner and accelerator for your business. Our experts don’t just advise, they embed themselves in your vision and your challenges, leveraging their experience to propel your business forward.
We are also proud to offer flexible payment structures to meet the diverse needs of the businesses and individuals we serve. We support traditional payment methods like bank transfers and less conventional methods like equity-based payment. Bank transfers provide a quick and straightforward method to manage transactions, while equity payments offer an innovative way to align our success with your company’s growth.
We are excited to provide value and flexibility for growing businesses. Our goal is to create a partnership that supports your financial goals and fuels your business’s success.
Meet the Team
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McKenzey Harrison
FOUNDER
&
HEAD OF BUSINESS SOLUTIONS
Who We Are
At Entropy, we don’t just understand the challenges of emerging markets—we’ve lived them. Our team is a dynamic collective of talented professionals with experience at top-tier multinationals such as Amazon, Binance, Deloitte, Microsoft, and Alibaba; fast-paced startups like Queros, SWVL, and Supy; and leading venture capital firms such as Antler.
We’re committed to building a network of experts who thrive on delivering impactful solutions across business, technology, and investment.
Entropy is always on the lookout for driven individuals with expertise in strategy, innovation, and emerging markets. If you’re passionate about creating transformative business outcomes and eager to work in a collaborative, forward-thinking environment, we invite you to join us in shaping the future of businesses in emerging markets.
